Name: advances in advertising research (vol. 2): breaking new ground in theory and practice
Price: 98.66 EUR
Availability: InStock
Author: Okazaki, Shintaro
ISBN: 9783834931344

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portada advances in advertising research (vol. 2): breaking new ground in theory and practice

advances in advertising research (vol. 2): breaking new ground in theory and practice

Type

Physical Book

Illustrated by

Shintaro Okazaki

Publisher

Gabler Verlag

Author

Okazaki, Shintaro

Year

2011

Language

English

Pages

490

Format

Paperback

Dimensions

21.0 x 14.8 x 2.6 cm

Weight

0.60 kg.

ISBN

3834931349

ISBN13

9783834931344

Synopsis "advances in advertising research (vol. 2): breaking new ground in theory and practice"

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

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advances in advertising research (vol. 2): breaking new ground in theory and practice - Okazaki, Shintaro

Synopsis "advances in advertising research (vol. 2): breaking new ground in theory and practice"

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