Name: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Price: 39.01 EUR
Availability: InStock
Author: Gary Vaynerchuk
ISBN: 9780063394117

Type

Physical Book

Author

Gary Vaynerchuk

Publisher

Harper Collins Usa

Year

2024

Language

English

Pages

272

Format

Paperback

ISBN13

9780063394117

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

Gary Vaynerchuk (Author) · Harper Collins Usa · Paperback

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Synopsis "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World"

New York Times and USA Today Bestseller

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it
Produce relevant, strategic content
Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment

Gary Vaynerchuk

(Author)

View Author's Page

Gary Vaynerchuk (born November 14, 1975 in Babruisk, Belarus) is a serial entrepreneur, author, and internet personality known for his influence in digital marketing and social media. He immigrated to the United States in 1978 and transformed the family wine business, boosting its sales from $3 million to $60 million

Among his notable works are "Crush It!" (2009), "The Thank You Economy" (2011), "Jab, Jab, Jab, Right Hook" (2013), "Crushing It!" (2018), and "Meet Me in the Middle" (2024). These titles, mostly focused on marketing and entrepreneurship, have been recognized for their impact in the business world.

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