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portada Decidete: Como Tomar las Mejores Decisiones en la Vida y en el Trabajo (in Spanish)
Type
Physical Book
Author
Publisher
Year
2014
Language
Spanish
Pages
348
Format
Paperback
Dimensions
22.9 x 15.0 x 2.3 cm
Weight
0.36 kg.
ISBN13
9786077475507
Edited in
México
Edition No.
1
Categories

Decidete: Como Tomar las Mejores Decisiones en la Vida y en el Trabajo (in Spanish)

Dan Heath (Author) · Chip Heath (Author) · Paidaos · Paperback

Decidete: Como Tomar las Mejores Decisiones en la Vida y en el Trabajo (in Spanish) - Chip Heath

5 estrellas - de un total de 5 estrellas 3 reviews
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Synopsis "Decidete: Como Tomar las Mejores Decisiones en la Vida y en el Trabajo (in Spanish)"

Segundo finalista al Premio Knowsquare al mejor libro de empresa 2014Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero cómo podemos saber si estamos tomando las correctas? En Decídete, Chip y Dan Heath abordan uno de los temas cruciales de nuestras vidas laborales y personales: cómo tomar mejores decisiones. Y es que la decisión correcta, en el momento oportuno, puede cambiarlo todo. La investigación psicológica ha revelado que nuestras decisiones se distorsionan por sesgos e irracionalidades: tenemos una confianza desmedida en nosotros mismos y buscamos información que nos respalde y restamos importancia a la que no lo hace. Las emociones a corto plazo nos distraen. Cuando elegimos, nuestros cerebros son nuestro peor enemigo. Lamentablemente, limitarse a ser consciente de estos defectos no soluciona el problema, de igual modo que saber que somos miopes no nos ayuda a ver. La verdadera pregunta es: cómo podemos hacerlo mejor? Cómo podemos tomar mejores decisiones y más inteligentes? En Decídete, los hermanos Heath presentan un proceso de cuatro pasos para contrarrestar estos sesgos. Escrito en un estilo cautivador e irresistiblemente ameno, Decídete lleva al lector a un viaje inolvidable a través de historias y anécdotas reales de personajes populares para ayudarnos a tomar mejores decisiones en nuestra vida tanto personal como profesional.
Dan Heath
  (Author)
View Author's Page
Chip Heath is a professor of organizational behavior at the Graduate School of Business at Stanford University, columnist, and speaker. He holds a degree in industrial engineering from Texas A&M University and a PhD in Psychology from Stanford. Dan Heath is a consultant at Duke Corporate Education, Aspen Institute, and a researcher at Harvard Business School. He is a co-founder of Thinkwell, an innovative multimedia textbook company.
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Chip Heath
  (Author)
View Author's Page
Heath is an emeritus professor of Organizational Behavior at the Thrive Foundation for Youth at the Stanford Graduate School of Business. His research examines why certain ideas—from urban legends to home remedies, from "Chicken Soup for the Soul" stories to business strategy myths—survive and thrive in the social marketplace of ideas. A few years ago, Heath designed a course, now a popular elective at Stanford, that explored the possibility of using the principles of naturally sticky ideas to design more effective messages. The material from that course, "How to Make Ideas Stick", has been taught to hundreds of students, including managers, professors, nonprofit leaders, doctors, journalists, venture capitalists, product designers, and film producers.

Heath co-authored (with his brother, Dan) a book titled Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007.

Heath's research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and Journal of Risk and Uncertainty. Popular articles about his research have been published in Scientific American, Financial Times, Washington Post, Business Week, Psychology Today, Vanity Fair, NPR, and a National Geographic television program.

Heath has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Before joining Stanford, he taught at the University of Chicago Graduate School of Business and Duke University's Fuqua School of Business. He earned his bachelor's degree in industrial engineering from Texas A&M University and his PhD in psychology from Stanford.
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Customers reviews

Anonymous User Sunday, September 22, 2019
Verified Purchase

Excelente

10
 Mario Sánchez Tuesday, September 01, 2020
Verified Purchase

Muy buén libro, útil, comprensible, de aplicación práctica, recomendable.

21
 Gonzalo Gonzalez Wednesday, February 05, 2025
Verified Purchase

Una forma entretenida y clara de como abordar la toma de decisiones

00
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The book is written in Spanish.

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The binding of this edition is Paperback.

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