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portada Design of Actions to Improve the Agricultural Marketing Process
Type
Physical Book
Publisher
Author
Language
English
Pages
52
Format
Paperback
ISBN13
9786208511142

Design of Actions to Improve the Agricultural Marketing Process

Jorge Alfredo González Pérez; Augusto Manuel Kahali Petuleinge (Author) · Our Knowledge Publishing · Paperback

Design of Actions to Improve the Agricultural Marketing Process - Jorge Alfredo González Pérez; Augusto Manuel Kahali Petuleinge

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Synopsis "Design of Actions to Improve the Agricultural Marketing Process"

With the purpose of proposing a set of actions to improve the bean marketing process, this work was carried out in informal markets in Oshomokyo and Germany, in the period between February and May 2022. This study was considered exploratory-descriptive because of its nature. characteristics, it was possible to describe a population, to know the behavior and qualities of the consumer in relation to the products and to have knowledge about the tendency of supply and demand. A non-experimental design was used, using observation and scientific research. Field data were collected in informal markets where 8 randomly selected consumers (customers) and 11 vendors were interviewed, 6 in Germany and 5 in Oshomokyo. The information collected was processed using tables and graphs in Microsoft Word and Excel for Windows 10. According to the results: The marketing of beans whether it works under the sales model: producer-copier or middleman-wholesaler and consumer.

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