Name: emotional design,why we love (or hate) everyday things
Price: 17.79 EUR
Availability: InStock
Author: Don Norman
ISBN: 9780465051366

portada emotional design,why we love (or hate) everyday things

emotional design,why we love (or hate) everyday things

Type

Physical Book

Author

Don Norman

Publisher

Basic Books

Language

English

Pages

272

Format

Paperback

Dimensions

20.1 x 13.2 x 2.0 cm

Weight

0.20 kg.

ISBN

0465051367

ISBN13

9780465051366

Synopsis "emotional design,why we love (or hate) everyday things"

Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Don Norman

(Author)

View Author's Page

Don Norman (New York, 1935) is a distinguished researcher, professor, and American author, known for his influence on user-centered design and cognitive engineering. With a background in electrical engineering and psychology, he has been a professor at universities such as UC San Diego and Northwestern, as well as serving as vice president at Apple, where he coined the term "user experience" (UX). He is co-founder of Nielsen Norman Group and has been awarded the Benjamin Franklin Medal in Cognitive Science and Computing.

Among his most influential works are The Design of Everyday Things (1988), Emotional Design (2004), Living with Complexity (2010), and Design for a Better World (2023). These books explore the interaction between people and technology, promoting a design approach that prioritizes functionality, sustainability, and human well-being.

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