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portada Empresas Españolas en los Mercados Internacionales (in Spanish)
Type
Physical Book
Author
Publisher
Year
2000
Language
Spanish
Pages
372
Format
Paperback
ISBN
8473562569
ISBN13
9788473562560
Edited in
España
Edition No.
1
Categories

Empresas Españolas en los Mercados Internacionales (in Spanish)

Rosario García Cruz (Author) · Esic · Paperback

Empresas Españolas en los Mercados Internacionales (in Spanish) - Rosario Garcia Cruz

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Synopsis "Empresas Españolas en los Mercados Internacionales (in Spanish)"

Figuras. Fotografias. Cuadros. Cuestiones. Bibliografia. Un analisis del proceso de internacionalizacion experimentado por una serie de empresas procedente de diferentes sectores industriales y en diferentes fases de evolucion. En este sentido, se ha buscado reflejar aspectos tales como: la internacionalizacion de la empresa, la necesidad de un analisis del entorno internacional, las decisiones clave que hay que tomar en los mercados exteriores, destacando la polemica entre la estandarizacion y la adaptacion, la cadena de valor, la segmentacion internacional, asi como estrategias de marketing mix internacional.'

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