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portada Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Type
Physical Book
Publisher
Author
Language
English
Pages
390
Format
Hardcover
Dimensions
27.9 x 21.6 x 2.7 cm
Weight
1.42 kg.
ISBN13
9781522585756
Categories

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Loureiro, Sandra Maria Correia ; Kaufmann, Hans Ruediger (Author) · Business Science Reference · Hardcover

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Loureiro, Sandra Maria Correia ; Kaufmann, Hans Ruediger

New Book Imported to Netherlands
Delivery: 29 Jun - 01 Jul Shipping: 4 to 5 business days.
344,49 €
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344,49 €

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Synopsis "Exploring the Power of Electronic Word-of-Mouth in the Services Industry"

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

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