Name: Innovation Management: Context, Strategies, Systems and Processes
Price: 102.58 EUR
Availability: InStock
Author: Pervaiz K. Ahmed; Charlie Shepherd
ISBN: 9780273683766

portada Innovation Management: Context, Strategies, Systems and Processes

Innovation Management: Context, Strategies, Systems and Processes

Type

Physical Book

Publisher

Prentice Hall

Author

Pervaiz K. Ahmed; Charlie Shepherd

Synopsis "Innovation Management: Context, Strategies, Systems and Processes "

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.