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portada The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters
Type
Physical Book
Author
Publisher
Year
2006
Language
English
Pages
368
Format
Paperback
Dimensions
23.3 x 19.0 x 1.9 cm
Weight
0.60 kg.
ISBN
0470051248
ISBN13
9780470051245
Edition No.
1
Categories

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters

Joseph Sugarman (Author) · Wiley · Paperback

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters - Sugarman, Joseph

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Synopsis "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From one of America's top Copywriters "

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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