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portada THE BALANCED SCORECARD
Type
Physical Book
Author
Publisher
Year
1996
Language
English
Pages
336
Format
Hardcover
Dimensions
23.9 x 16.1 x 3.0 cm
Weight
0.64 kg.
ISBN
0875846513
ISBN13
9780875846514
Edition No.
1
Categories

THE BALANCED SCORECARD

Robert S. Kaplan (Author) · David P. Norton (Author) · Harvard Business Review Press · Hardcover

THE BALANCED SCORECARD - Kaplan, Robert S. ; Norton, David P.

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Synopsis "THE BALANCED SCORECARD"

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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