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portada The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies
Type
Physical Book
Author
Publisher
Language
English
Pages
258
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.33 kg.
ISBN13
9781544544069
Categories

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies

Christopher Peer (Author) · Lioncrest Publishing · Paperback

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies - Peer, Christopher

New Book Imported to Netherlands
Delivery: 13 Aug - 17 Aug Shipping: 4 to 5 business days.
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Synopsis "The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies"

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.Christopher Peer knows there's another way.Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

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