Name: Word Hero: A Fiendishly Clever Guide to Crafting the Lines That get Laughs, go Viral, and Live Forever
Price: 16.11 EUR
Availability: InStock
Author: Jay Heinrichs
ISBN: 9780307716361

portada Word Hero: A Fiendishly Clever Guide to Crafting the Lines That get Laughs, go Viral, and Live Forever

Word Hero: A Fiendishly Clever Guide to Crafting the Lines That get Laughs, go Viral, and Live Forever

Type

Physical Book

Author

Jay Heinrichs

Publisher

Three Rivers Press

Year

2011

Language

English

Pages

336

Format

Paperback

ISBN13

9780307716361

Synopsis "Word Hero: A Fiendishly Clever Guide to Crafting the Lines That get Laughs, go Viral, and Live Forever "

Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

Jay Heinrichs

(Author)

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Jay Heinrichs is a renowned author and expert in rhetoric and persuasion. Before dedicating himself to writing, he worked for 26 years as a writer, magazine editor, and executive in the publishing sector. Later, he focused on reviving the art of rhetoric, giving talks and lectures at various companies and institutions, in addition to teaching Rhetoric and Oratory at Middlebury College.

Among his most notable works is "Thank You for Arguing" (2007), a manual that modernizes the principles of classical rhetoric. Another notable work is "How to Argue with a Cat" (2018), where he uses feline behavior to teach techniques of argumentation and persuasion.

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