Hallo! Tracked shipping to Netherlands with Delivery Duty Paid for just €7 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada 80
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
166
Format
Paperback
Dimensions
20.3x12.7x0.9 cm
Weight
0.17 kg.
ISBN13
9781096291756
Categories

80

Aaron Hackett (Author) · Independently Published · Paperback

80 - Hackett, Aaron

New Book Imported to Netherlands
Delivery: 25 Sep - 29 Sep Shipping: 6 to 7 business days.
€ 22,84
Import costs and 9% BTW included in the price ✅
€ 22,84

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "80 "

Think like a Procter & Gamble brand manager.Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo!After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career.Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results: We've got it Backward - The 80/20 of TargetingConsumer is Boss - The 80/20 of Consumer UnderstandingLess is More - The 80/20 of PositioningMarketers Lie, but Numbers Don't - The 80/20 of AnalysisOpportunity from Chaos - The 80/20 of MessagingSell a Little, Learn a Lot - The 80/20 of Marketing ActivationFirst Moment of Truth - The 80/20 of Shopper PurchaseProduct Placebo - The 80/20 of Quality PerceptionThe content in this book has been vetted semester after semester by students who do not settle for theoretical. For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews