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portada A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade
Type
Physical Book
Author
Publisher
Language
English
Pages
256
Format
Paperback
Dimensions
22.6 x 15.0 x 1.8 cm
Weight
0.39 kg.
ISBN13
9781442629240
Edition No.
1
Categories

A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade

Steve Penfold (Author) · University of Toronto Press · Paperback

A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade - Penfold, Steve

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Delivery: 21 Jul - 28 Jul Shipping: 16 to 20 business days.
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Synopsis "A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade"

A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce.By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic" - a visual and narrative mix of meticulous organization and whimsical style- and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.

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