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portada A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report
Type
Physical Book
Publisher
Author
Language
English
Pages
26
Format
Paperback
ISBN13
9783656565833

A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report

Gebhard Deißler (Author) · Grin Verlag · Paperback

A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report - Gebhard Deißler

New Book Imported to Netherlands
Delivery: 07 Aug - 11 Aug Shipping: 14 to 15 business days.
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Synopsis "A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report"

Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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