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portada Advances in Digital Marketing and eCommerce
Type
Physical Book
Publisher
Author
Year
2023
Language
English
Pages
316
Format
Paperback
Dimensions
23.4 x 15.6 cm
ISBN13
9783031318375

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López (Author) · Springer Nature B.V. · Paperback

Advances in Digital Marketing and eCommerce - Francisco J. Martínez-López

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Synopsis "Advances in Digital Marketing and eCommerce"

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

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