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portada Advertising and Societies: Global Issues, Second Edition
Advertising and Societies: Global Issues, Second EditionAdvertising and Societies: Global Issues, Second EditionAdvertising and Societies: Global Issues, Second EditionAdvertising and Societies: Global Issues, Second Edition
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Pages
264
Format
Paperback
Dimensions
25.1 x 17.8 x 1.5 cm
Weight
0.52 kg.
ISBN
9781433103858
ISBN13
9781433103858
Edition No.
0002
Categories

Advertising and Societies: Global Issues, Second Edition

Barbara Mueller (Author) · Katherine T. Frith (Author) · Steve Jones (Illustrated by) · Peter Lang Inc., International Academic Publi · Paperback

Advertising and Societies: Global Issues, Second Edition - Jones, Steve ; Frith, Katherine T. ; Mueller, Barbara

New Book Imported to Netherlands
Delivery: 11 Aug - 14 Aug Shipping: 12 to 14 business days.
80,75 €
Import costs and 9% BTW included in the price ✅
80,75 €

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Synopsis "Advertising and Societies: Global Issues, Second Edition"

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

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The binding of this edition is Paperback.

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