Tracked shipping to the Netherlands for just € 7. Prices include 9% BTW and new EU € 3 customs duty. No hidden fees. 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Advertising to Children in China
Advertising to Children in ChinaAdvertising to Children in ChinaAdvertising to Children in China
Type
Physical Book
Author
Publisher
Year
2006
Language
English
Pages
220
Format
Paperback
Dimensions
23.0 x 15.4 x 1.1 cm
Weight
0.33 kg.
ISBN
9629961792
ISBN13
9789629961794
Categories

Advertising to Children in China

Kara Chan (Author) · James McNeal (Author) · Chinese University of Hong Kong Press · Paperback

Advertising to Children in China - Chan, Kara ; McNeal, James

New Book Imported to Netherlands
Delivery: 06 Aug - 13 Aug Shipping: 12 to 16 business days.
29,29 €
Import costs and 9% BTW included in the price ✅
29,29 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Advertising to Children in China"

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age? How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children? What do commercials in China communicate? How are children's commercials in China regulated? The book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews