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portada Asking for Trouble: Understanding What People Think When you Can'T Trust What They say
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
256
Format
Paperback
ISBN13
9781838119911

Asking for Trouble: Understanding What People Think When you Can'T Trust What They say

Jon Cohen (Author) · Wonder Wheel Publishing · Paperback

Asking for Trouble: Understanding What People Think When you Can'T Trust What They say - Jon Cohen

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Synopsis "Asking for Trouble: Understanding What People Think When you Can'T Trust What They say "

It’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can’t trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications. ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK ______________________________ INSPIRING AND FUNNY! Rita Clifton CBE Incredibly usable and wonderfully readable. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality A brilliant book. A genuine blueprint. James Stevens, Director of Group Product Design Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes

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