Name: Basic and Advanced Focus Groups
Price: 66.64 EUR
Availability: InStock
Author: Morgan, David L.
ISBN: 9781506327112

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Type

Physical Book

Author

David L. Morgan

Publisher

Sage Publications, Inc

Year

2018

Language

English

Pages

216

Format

Paperback

Dimensions

23.1 x 18.8 x 1.3 cm

Weight

0.41 kg.

ISBN13

9781506327112

Edition No.

Synopsis "Basic and Advanced Focus Groups"

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

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Basic and Advanced Focus Groups - Morgan, David L.

Synopsis "Basic and Advanced Focus Groups"

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