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portada Between Marx and Coca-Cola
Type
Physical Book
Publisher
Author
Year
2006
Language
English
Pages
436
Format
Paperback
ISBN
1845453336
ISBN13
9781845453336
Edition No.
1
Categories

Between Marx and Coca-Cola

A Schildt (Author) · Berghahn Books · Paperback

Between Marx and Coca-Cola - A Schildt

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Synopsis "Between Marx and Coca-Cola "

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

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