Name: Blue Ocean Classics
SKU: 51938274
Price: 21.65 EUR
Availability: InStock
Author: Renée Mauborgne; Kim W. Chan
ISBN: 9781633697379

Type

Physical Book

Author

Kim W. Chan

Author

Renée Mauborgne

W. Chan Kim

Publisher

Harvard Business Review Press

Year

2019

Language

English

Pages

144

Format

Hardcover

Dimensions

16.8x11.2x1.8 cm

Weight

0.23 kg.

ISBN13

9781633697379

Synopsis "Blue Ocean Classics "

The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.Blue Ocean Strategy highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.This collection is the ideal start, or refresher, for creating more blue oceans.

Kim W. Chan

(Author)

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W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD for the Boston Consulting Group.

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Renée Mauborgne

(Author)

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Renée Mauborgne (born in 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also co-director of the INSEAD Blue Ocean Strategy Institute, based in Fontainebleau.

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