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portada BMW: Exploring Customer Attitudes
Type
Physical Book
Author
Publisher
Language
English
Pages
114
Format
Paperback
Dimensions
22.9x15.2x0.8 cm
Weight
0.22 kg.
ISBN13
9781478328186
Categories

BMW: Exploring Customer Attitudes

Marion Weiler (Author) · Createspace · Paperback

BMW: Exploring Customer Attitudes - Weiler, Marion

New Book Imported to Netherlands
Delivery: 15 Oct - 22 Oct Shipping: 17 to 21 business days.
€ 39,67
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€ 39,67

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Synopsis "BMW: Exploring Customer Attitudes"

Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.

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The book is written in English.

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The binding of this edition is Paperback.

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