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portada Branding as Communication (Visual Communication)
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
204
Format
Hardcover
Dimensions
22.9x15.2x1.4 cm
Weight
0.46 kg.
ISBN13
9781433128042
Categories

Branding as Communication (Visual Communication)

Susan B. Barnes (Author) · Peter Lang Us · Hardcover

Branding as Communication (Visual Communication) - Barnes, Susan B.

New Book Imported to Netherlands
Delivery: 16 Oct - 20 Oct Shipping: 5 to 6 business days.
€ 134,91
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€ 134,91

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Synopsis "Branding as Communication (Visual Communication) "

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.

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