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portada BrightSignals Format: TradePaperback
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
320
Format
Paperback
ISBN13
9780822371304
Categories

BrightSignals Format: TradePaperback

Susan Murray (Author) · Duke University Press Books · Paperback

BrightSignals Format: TradePaperback - Susan Murray

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Synopsis "BrightSignals Format: TradePaperback "

First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.

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