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portada Bulletproof Branding
Type
Physical Book
Author
Designed by
Preface by
Publisher
Year
2014
Language
English
Pages
172
Format
Paperback
Dimensions
22.9 x 15.2 x 0.9 cm
Weight
0.24 kg.
ISBN13
9780985414825
Categories

Bulletproof Branding

Chris Westfall (Author) · Brenda Phelps-Shih (Designed by) · Ted Rubin (Preface by) · Marie Street Press · Paperback

Bulletproof Branding - Westfall, Chris ; Phelps-Shih, Brenda ; Rubin, Ted

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Delivery: 20 Aug - 24 Aug Shipping: 4 to 5 business days.
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Synopsis "Bulletproof Branding "

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding.

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The binding of this edition is Paperback.

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