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portada Business Advancement through Technology Volume I
Type
Physical Book
Publisher
Author
Year
2022
Language
English
Pages
304
Format
Paperback
Dimensions
21x14.8 cm
ISBN13
9783031077708

Business Advancement through Technology Volume I

Alkis Thrassou;Demetris Vrontis;Leonidas Efthymiou (Author) · Springer Nature B.V. · Paperback

Business Advancement through Technology Volume I - Alkis Thrassou;Demetris Vrontis;Leonidas Efthymiou

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Synopsis "Business Advancement through Technology Volume I"

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

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The binding of this edition is Paperback.

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