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portada Business-Driven Research & Development
Type
Physical Book
Publisher
Author
Year
1999
Language
English
Pages
220
Format
Paperback
Dimensions
20.3x13.3 cm
ISBN13
9781349417117

Business-Driven Research & Development

A. Ganguly (Author) · Springer Nature B.V. · Paperback

Business-Driven Research & Development - A. Ganguly

New Book Imported to Netherlands
Delivery: 15 Oct - 22 Oct Shipping: 12 to 16 business days.
€ 60,11
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Synopsis "Business-Driven Research & Development"

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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The book is written in English.

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The binding of this edition is Paperback.

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