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portada Cases in E-Commerce
Cases in E-CommerceCases in E-CommerceCases in E-Commerce
Type
Physical Book
Author
Publisher
Collection
negocios y economia
Year
2002
Language
English
Pages
631
Format
Hardcover
Dimensions
25.5 x 20.9 x 2.9 cm
Weight
1.39 kg.
ISBN
0072500956
ISBN13
9780072500950
Categories

Cases in E-Commerce

Jeffrey F. Rayport (Author) · Bernard J. Jaworski (Author) · Irwin/McGraw-Hill · Hardcover

Cases in E-Commerce - Rayport, Jeffrey F. ; Jaworski, Bernard J.

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Delivery: 02 Sep - 10 Sep Shipping: 10 to 15 business days.
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Synopsis "Cases in E-Commerce"

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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