Name: Catalyst
SKU: 54001616
Price: 13.16 EUR
Availability: InStock
Author: Jonah Berger
ISBN: 9781471193798

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Type

Physical Book

Author

Jonah Berger

Publisher

Simon and Schuster

Year

2022

Language

English

Pages

288

Format

Paperback

ISBN13

9781471193798

Catalyst

Jonah Berger (Author) · Simon and Schuster · Paperback

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Jonah Berger

(Author)

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He is a marketing professor at the Wharton School of the University of Pennsylvania, where he researches the topics discussed in this book: social influence and how products or ideas achieve success
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work

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