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portada Cause Marketing
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786130691226

Cause Marketing

New Book Imported to Netherlands
Delivery: 08 Oct - 12 Oct Shipping: 14 to 15 business days.
€ 121,98
Import costs and 9% BTW included in the price ✅
€ 121,98

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Synopsis "Cause Marketing"

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

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The book is written in English.

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The binding of this edition is Paperback.

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