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portada Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Type
Physical Book
Publisher
Author
Category
Negocios e Inversiones
Year
2009
Language
English
Pages
264
Format
Hardcover
ISBN
0061766089
ISBN13
9780061766084

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown (Author) · Harper Collins Usa · Hardcover

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown

Negocios e inversiones

5 estrellas - de un total de 5 estrellas 1 review
Used BookGood Condition Imported to Netherlands
Delivery: 12 Aug - 19 Aug Shipping: 8 to 12 business days.
28,31 €
Import costs and 9% BTW included in the price ✅
(Good Condition)28,31 €

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Synopsis "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation "

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

Customers reviews

Sergio Muñoz Arriagada Tuesday, November 12, 2024
Verified Purchase

The book is very good. I had to read something along. The process was quickly and without problems. Salute you!

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