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portada Chinese Multinationals
Chinese MultinationalsChinese MultinationalsChinese Multinationals
Type
Physical Book
Publisher
Author
Language
English
Pages
300
Format
Paperback
Dimensions
22.9x15.2x2 cm
Weight
0.48 kg.
ISBN
9812835598
ISBN13
9789812835598
Categories

Chinese Multinationals

Larcon, Jean-Paul (Author) · World Scientific Publishing Company · Paperback

Chinese Multinationals - Larcon, Jean-Paul

New Book Imported to Netherlands
Delivery: 28 Oct - 30 Oct Shipping: 13 to 14 business days.
€ 41,22
Import costs and 9% BTW included in the price ✅
€ 41,22

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Synopsis "Chinese Multinationals"

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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