Hallo! Tracked shipping to Netherlands with Delivery Duty Paid for just €7 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Coca-Globalization
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
304
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349386574

Coca-Globalization

R. Foster (Author) · Springer Nature B.V. · Paperback

Coca-Globalization - R. Foster

New Book Imported to Netherlands
Delivery: 15 Sep - 22 Sep Shipping: 11 to 15 business days.
€ 59,86
Import costs and 9% BTW included in the price ✅
€ 59,86

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Coca-Globalization"

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews