Name: Communicating Strategy
SKU: 56091918
Price: 286.20 EUR
Availability: InStock
Author: Jones, Phil
ISBN: 9781138469891

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Type

Physical Book

Author

Phil Jones

Publisher

Gower

Language

English

Pages

198

Format

Hardcover

ISBN13

9781138469891

Edition No.

Synopsis "Communicating Strategy"

If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

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Communicating Strategy - Jones, Phil

Synopsis "Communicating Strategy"

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