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portada Consumer Behaviour and Analytics
Type
Physical Book
Author
Publisher
Language
English
Pages
128
Format
Paperback
Dimensions
22.9 x 15.2 x 0.8 cm
Weight
0.20 kg.
ISBN13
9786207471546
Categories

Consumer Behaviour and Analytics

Vishwajit K. Barbudhe (Author) · Shraddha N. Zanjat (Author) · Bhavana S. Karmore (Author) · LAP Lambert Academic Publishing · Paperback

Consumer Behaviour and Analytics - Zanjat, Shraddha N. ; Barbudhe, Vishwajit K. ; Karmore, Bhavana S.

New Book Imported to Netherlands *
Delivery: 28 Apr - 30 Apr Shipping: 9 to 10 business days.
65,79 €
* Import costs and 9% BTW included in the price ✅
65,79 €
Delivery to any Netherlands address between Tuesday, April 28 and Thursday, April 30
Origin: United Kingdom Import costs included in the price ✅
Delivery to any Netherlands address between Tuesday, April 28 and Thursday, April 30.

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Synopsis "Consumer Behaviour and Analytics"

Consumer behaviour and analytics represent a dynamic interplay between individuals' purchasing decisions and the strategic use of data-driven insights. In today's digital age, understanding consumers goes beyond traditional market research, with a growing emphasis on leveraging analytics to decipher intricate patterns and preferences. As consumers navigate a plethora of choices, businesses employ sophisticated analytical tools to interpret vast datasets, uncovering trends and behaviours that influence purchasing decisions. The integration of big data analytics, machine learning, and artificial intelligence has revolutionized marketers' ability to predict consumer actions and tailor personalized experiences. This paradigm shift emphasizes the importance of real-time analysis, allowing companies to respond swiftly to changing consumer needs. By delving into the intricacies of consumer behaviour through analytics, businesses can refine marketing strategies, enhance product offerings, and build lasting customer relationships. The synergy between consumer behaviour and analytics thus becomes a crucial cornerstone in the contemporary landscape.

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