Name: Consumer Brand Relationships: Meaning, Measuring, Managing
Price: 99.36 EUR
Availability: InStock
Author: Fetscherin, M. ; Heilmann, T.
ISBN: 9781349491018

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Type

Physical Book

Publisher

Palgrave MacMillan

Author

Fetscherin, M. ; Heilmann, T.

Language

English

Pages

297

Format

Paperback

Dimensions

21.6 x 14.0 x 1.6 cm

Weight

0.35 kg.

ISBN13

9781349491018

Synopsis "Consumer Brand Relationships: Meaning, Measuring, Managing"

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

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Consumer Brand Relationships: Meaning, Measuring, Managing - Fetscherin, M. ; Heilmann, T.

Synopsis "Consumer Brand Relationships: Meaning, Measuring, Managing"

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