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portada Crackle and Fizz: Essential Communication and Pitching Skills for Scientists
Type
Physical Book
Author
Publisher
Language
English
Pages
216
Format
Paperback
Dimensions
22.9 x 15.2 x 1.8 cm
Weight
0.41 kg.
ISBN13
9781783262847
Categories

Crackle and Fizz: Essential Communication and Pitching Skills for Scientists

Caroline Van Den Brul (Author) · Imperial College Press · Paperback

Crackle and Fizz: Essential Communication and Pitching Skills for Scientists - Van Den Brul, Caroline

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Synopsis "Crackle and Fizz: Essential Communication and Pitching Skills for Scientists"

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

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The binding of this edition is Paperback.

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