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portada Customer Relationship Management (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
52
Format
Paperback
ISBN13
9783640914685

Customer Relationship Management (in German)

Phillip Mayer (Author) · Grin Verlag · Paperback

Customer Relationship Management (in German) - Phillip Mayer

New Book Imported to Netherlands
Delivery: 23 Oct - 27 Oct Shipping: 13 to 14 business days.
€ 32,28
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€ 32,28

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Synopsis "Customer Relationship Management (in German)"

ISBN: 9783640914685 Géneros: KJS Sinópsis: Essay aus dem Jahr 2008 im Fachbereich BWL Marketing Unternehmenskommunikation CRM Marktforschung Social Media Ekonomicka univerzita v Bratislave Sprache Deutsch Abstract Kurzfassung Customer Relationship Management beschrankt sich haufig auf integrierte Softwaresystemlosungen deren Hauptaugenmerk dem verarbeiten und verwalten von Kundendaten gilt Die hohe Anzahl gescheiterter CRMProjekte haben vor diesem Hintergrund jedoch verdeutlicht dass sich die Herausforderungen eines Kundenbindungsmanagements nicht allein durch den Einsatz einer Software losen lassen Als Postulat muss daher gelten dass wieder verstarkt auf das wesentlichste einer funktionierenden und erfolgreichen Kundenbeziehung eingegangen wird dem Kunden selbst Abstract Customer Relationship Management is often limited to an integrated softwaresolutions system with a main focus on handling and administration of customer data The high amount of failed CRMprojects has shown that the challenge of a Customer Relationship Management is not solely solvable by using software solutions Therefore todays attempts have to respond intensified to the basics of a well and successful running customer relationship the customer himself

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The book is written in German.

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The binding of this edition is Paperback.

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