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portada Customer Satisfaction
Type
Physical Book
Publisher
Author
Language
English
Pages
76
Format
Paperback
ISBN13
9786207297917

Customer Satisfaction

Helder Pires Ferreira (Author) · Our Knowledge Publishing · Paperback

Customer Satisfaction - Helder Pires Ferreira

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Synopsis "Customer Satisfaction"

Marketing has increasingly adopted aggressive communication strategies such as promotional campaigns to stimulate demand. However, the market has evolved in the way it organizes itself to present goods and services. In this book, the author analyzes the relationship between Importance and Satisfaction in order to identify key factors in the implementation of marketing strategies, providing not only a specific analysis, but also summarizing company strategies from a more practical point of view, since an analysis has been carried out in a real context. The Importance vs. Satisfaction analysis allows managers to identify the most important attributes for the consumer, with the greatest impact on consumer satisfaction, and at the same time, the underperforming attributes which need to be improved immediately. Aimed at business managers, this book will help them implement strategic management tools.

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The book is written in English.

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The binding of this edition is Paperback.

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