Name: Data-driven Retailing
SKU: 63496716
Price: 59.98 EUR
Availability: InStock
Author: Louis-Philippe Kerkhove
ISBN: 9783031129636

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Type

Physical Book

Publisher

Springer Nature B.V.

Author

Louis-Philippe Kerkhove

Year

2022

Language

English

Pages

276

Format

Paperback

Dimensions

23.4x15.6 cm

ISBN13

9783031129636

Data-driven Retailing

Louis-Philippe Kerkhove (Author) · Springer Nature B.V. · Paperback

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Synopsis "Data-driven Retailing"

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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Data-driven Retailing - Louis-Philippe Kerkhove

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