Name: Decisions That Shape Supply Chains
SKU: 64841598
Price: 28.31 EUR
Availability: InStock
Author: Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith
ISBN: 9781626712300

portada Decisions That Shape Supply Chains

Type

Physical Book

Publisher

Purdue Scholarly Publishing Services

Author

Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith

Collection

Consumer Corner: Unconventional Lessons from Consumer Behavior

Year

2025

Pages

Format

Paperback

Dimensions

21.6x14 cm

ISBN13

9781626712300

Decisions That Shape Supply Chains

Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith (Author) · Purdue Scholarly Publishing Services · Paperback

New Book Imported to Netherlands

Delivery: 14 Oct - 16 Oct

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Synopsis "Decisions That Shape Supply Chains"

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.