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portada Decoding Luxe
Type
Physical Book
Author
Publisher
Language
English
Pages
146
Format
Paperback
Dimensions
19.8 x 12.9 x 0.8 cm
Weight
0.15 kg.
ISBN13
9789382665984
Categories

Decoding Luxe

Mahul Brahma (Author) · Srishti Publishers · Paperback

Decoding Luxe - Brahma, Mahul

New Book Imported to Netherlands
Delivery: 25 Aug - 27 Aug Shipping: 4 to 5 business days.
€ 19,04
Import costs and 9% BTW included in the price ✅
€ 19,04

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Synopsis "Decoding Luxe"

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

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The book is written in English.

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The binding of this edition is Paperback.

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