Name: Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Price: 38.53 EUR
Availability: InStock
Author: And Prevention, Centers for Disease Cont ; Human Services, Department of Health and
ISBN: 9781495924811

portada Designing and Implementing an Effective Tobacco Counter-Marketing Campaign

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign

Type

Physical Book

Author

Centers for Disease Cont And Prevention

Publisher

Createspace

Language

English

Pages

458

Format

Paperback

Dimensions

28.0 x 21.6 x 2.4 cm

Weight

1.05 kg.

ISBN13

9781495924811

Synopsis "Designing and Implementing an Effective Tobacco Counter-Marketing Campaign"

This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development. This manual contains a wealth of information on a range of counter-marketing topics. Some of the topics and information may be new to you, while you may already have a good command of other topic areas. This resource is meant to help with activities you're working on currently, as well as projects you undertake in the future. Different chapters will be more helpful at different times. An effective tobacco counter-marketing campaign can make a vital contribution to a comprehensive tobacco control and prevention program. Although the components of counter-marketing are presented separately in this manual, they work synergistically to strengthen the impact of the overall campaign; one or two successful components will not be enough to achieve your program goals. The art of tobacco counter-marketing is in blending and balancing the various components into a coherent, effective whole. We hope the chapters in this manual will help you develop a comprehensive tobacco counter-marketing program that progresses toward achieving your goals.

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Designing and Implementing an Effective Tobacco Counter-Marketing Campaign - And Prevention, Centers for Disease Cont ; Human Services, Department of Health and

Synopsis "Designing and Implementing an Effective Tobacco Counter-Marketing Campaign"

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