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portada Destination Brands
Type
Physical Book
Author
Publisher
Language
English
Pages
392
Format
Hardcover
Weight
0.73 kg.
ISBN13
9781138133655
Edition No.
0003
Categories

Destination Brands

Nigel Morgan (Author) · Annette Pritchard (Author) · Roger Pride (Author) · Routledge · Hardcover

Destination Brands - Morgan, Nigel ; Pritchard, Annette ; Pride, Roger

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Synopsis "Destination Brands"

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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The binding of this edition is Hardcover.

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