Name: Digital Marketing
SKU: 59023842
Price: 65.84 EUR
Availability: InStock
Author: Kumar, Anshul ; Sharma, Vaishnavi
ISBN: 9786206152064

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Type

Physical Book

Author

Anshul Kumar

Vaishnavi Sharma

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

120

Format

Paperback

Dimensions

22.9x15.2x0.7 cm

Weight

0.19 kg.

ISBN13

9786206152064

Synopsis "Digital Marketing"

Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics.Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

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Digital Marketing - Kumar, Anshul ; Sharma, Vaishnavi

Synopsis "Digital Marketing"

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