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portada E-Commerce Industry Chain. Theory and Practice
Type
Physical Book
Publisher
Year
2023
Language
English
Pages
388
Format
Paperback
Dimensions
23.4x15.6x2 cm
ISBN13
9789819900442

E-Commerce Industry Chain. Theory and Practice

Qinghong Shuai;Zhongjun Li;Yun Zhang (Author) · Springer · Paperback

E-Commerce Industry Chain. Theory and Practice - Qinghong Shuai;Zhongjun Li;Yun Zhang

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Synopsis "E-Commerce Industry Chain. Theory and Practice"

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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The book is written in English.
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