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portada E-Marketing: Theory and Application
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
420
Format
Paperback
Weight
2.45
ISBN13
9780230203969
Edition No.
2011
Categories

E-Marketing: Theory and Application

Stephen Dann (Author) · Palgrave · Paperback

E-Marketing: Theory and Application - Stephen Dann

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Synopsis "E-Marketing: Theory and Application "

A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

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