Name: E-Publishing-Management (in German)
SKU: 57780756
Price: 39.36 EUR
Availability: InStock
Author: Thilo Büsching; Gabriele Goderbauer-Marchner

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portada E-Publishing-Management (in German)

Type

Physical Book

Publisher

Springer Gabler

Author

Thilo Büsching; Gabriele Goderbauer-Marchner

Language

German

Pages

240

Format

Hardcover

ISBN13

9783658041090

Edition No.

2014th

E-Publishing-Management (in German)

Thilo Büsching; Gabriele Goderbauer-Marchner (Author) · Springer Gabler · Hardcover

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Synopsis "E-Publishing-Management (in German)"

Thilo Büsching und Gabriele Goderbauer-Marchner analysieren, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager.

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E-Publishing-Management (in German) - Thilo Büsching; Gabriele Goderbauer-Marchner

Synopsis "E-Publishing-Management (in German)"

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