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portada Emerging Multiplicity: Integration and Responsiveness in Asian Business Development
Type
Physical Book
Language
English
Pages
288
Format
Paperback
Dimensions
21.6 x 14.0 x 1.8 cm
Weight
0.39 kg.
ISBN13
9781349543243

Emerging Multiplicity: Integration and Responsiveness in Asian Business Development

Sten Söderman (Author) · Palgrave MacMillan · Paperback

Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Söderman, Sten

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Synopsis "Emerging Multiplicity: Integration and Responsiveness in Asian Business Development"

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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The book is written in English.
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